Skype has announced in their blog today, a new feature called Conversation Ads. This displays advertisements inside of the app window during one-on-one audio calls. The ads only appears for users who don’t have a subscription or Skype credit. As of now these ads have only been announced for the Windows version of Skype.
These new display ad units will appear within the calling window of users who do not have Skype Credit or subscriptions when they’re making 1:1 Skype-to-Skype audio calls using Skype for Windows.
Here are more details about Conversation Ads:
- Conversation ads are available for marketers to purchase in 55 markets where Skype is available. Users without Skype credit or subscriptions will see the ads during 1:1 Skype-to-Skype audio calls in Skype for Windows.
- Skype call quality will remain the same. Ads will be silent, non-expanding and run after we’ve completed our regular detailed quality checks on your connection