Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced. Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced.
“The idea behind the deal is simple. By combining Buddy Media with the rest of salesforce.com’s products, including Salesforce Radian6, the leading social media listening platform, we will be able to deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs,” wrote Buddy Media founder and CEO Michael Lazerow in a post commenting on the acquisition.
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