Fans of MTV in the UK can now use a new service to watch 24 hours or a week of past programming with the new MTV on Demand. MTV on Demand is a paid service, for a fee of £2 for 24 hours or £3 for a week you can have almost all the Jersey Shore you want. Payment for the services is sent via reverse-billed premium rate text SMS/MMS, so be sure to actually look at your phone bill each month.

To watch, viewers need to log in to the MTV on Demand service using their mobile phone number and a pin code which arrives via text/sms becomes the password.

Philip O’Ferrall, Senior Vice President of Digital, Viacom International Media Networks commented: “Today’s MTV generation is connected and ‘always on’. The new catch-up service makes our content more accessible and ensures that our fans will never miss an episode of their favourite MTV show.”

[MTV]

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